Reference: https://developers.google.com/search/docs/appearance/structured-data/image-license-metadata

In terms of structured data for product pages, Product structured data is typically sufficient for most scenarios when you want to provide rich snippets to search engines like Google. However, if you want to be more specific with the visual content (like images) of the product, incorporating ImageObject can be beneficial, especially for enhancing product display in search results, particularly in image carousels and other rich result formats.

ImageObject Structured Data

This is used to specify an image in more detail. If your product has a high-quality image, it’s important to add an ImageObject so that search engines can understand the image and its relevance to the product.

Why Use ImageObject in Product Pages:

• Better Visibility in Rich Snippets: Adding image data can help your product to appear in rich results with a better visual representation (such as image carousels or other enriched results).
• SEO Benefits: Search engines can associate your product with its image more accurately. This is useful for better indexing and richer search results.

Product structured data is generally enough to describe the essential details of your product and make it eligible for rich snippets in search results.

However, if you have multiple images of the product or want to ensure that search engines clearly associate the product with a primary image, including the ImageObject is a good practice.

License Page URL

• Definition: The license property specifies the legal terms and conditions under which the content (such as an image, video, or other media) can be used, redistributed, or shared.
• Type: It typically accepts a URL that links to a page containing the licensing terms (such as a Creative Commons license page, or the official terms of use of the content).
• Purpose: It indicates the specific license that governs the usage of the content and what permissions the user has (e.g., whether it’s free to use, needs attribution, or is for commercial use only).

This URL points to a page where users can buy a license to use the content.

https://creativecommons.org/licenses/by/4.0/

This URL points to a page where the terms of the Creative Commons Attribution 4.0 International License are explained.

Acquire License Page:

• Definition: The acquireLicensePage property refers to a URL where users can acquire or purchase a license to use the content. It is particularly useful for commercial content where users need to buy a license to use the media.
• Type: It also accepts a URL, which links to a page that provides information on how to acquire a license or purchase the content.
• Purpose: It is used when the content is not freely available, and the user must go to a particular page to acquire or purchase the right to use it. This could be a licensing store or a page detailing the commercial licensing terms.

Example:

https://example.com/license-purchase

This URL points to a page where users can buy a license to use the content.

Key Differences:

creditText:

• Definition: The creditText property is used to provide credit for the creator or author of the content. It specifies the text that should be used to credit the content creator or author, typically required when using the content under certain licenses like Creative Commons.
• Type: Text (a string of text).
• Purpose: It’s used to give proper attribution to the creator or source of the media, particularly in cases where the license requires such attribution.

Example:

Image by John Doe on Unsplash

This indicates that the content was created by John Doe and sourced from Unsplash, which is necessary for fulfilling the attribution requirements of the license.

copyrightNotice:

• Definition: The copyrightNotice property is used to provide the copyright information for a piece of content, such as the copyright holder’s name and the year the content was created or published.
• Type: Text (a string of text).
• Purpose: It’s used to specify the copyright status of the content and provide the copyright holder’s details (e.g., the creator, company, or organization) and the year the content was first published.

Example:

© 2025 John Doe

This means that John Doe holds the copyright for the content, and it was published in 2025.

Key Differences: