| {firstname} | Customer Firstname |
| {lastname} | Customer Lastname |
| {email} | Customer Email Address |
| {cart_items} | Cart Items |
| {unsubscribe} | Unsubscribe Link |
| {checkout} | Checkout Link with automatic customer login |
| {coupon} | Randomly generated coupon code |
| {coupon_expiry} | Coupon Expiry date in d-m-Y format |
| {coupon_discount} | Coupon Discount Value (in percentage or fixed amount) |
| {coupon_minimum} | Coupon Required Minimum Value |
| {coupon_block_start} {coupon_block_end} | Enables or disables the coupon block based on coupon availability |
| {sold} | Shows the number of items sold in the last 24 hours (works only when the number of cart items is 1) |
| {total_sold} | Shows the number of items sold in total (works only when the number of cart items is 1) |
| {customer_reviews} | Shows available customer reviews of the product limited to a maximum of 5 reviews and by default, it picks review rating > 3 (Works only when the number of cart items is 1) |
| {total_product} | Total Products in Cart |
| {subject_creative} | Text if multiple products: You have product_name and x other products waiting in your cart. Text if single product: You left product_name in your cart. Only a few stocks left! |
| {product_name} | Product Name |
| {product_name_limited} | Product Name limited up to 17 characters. |