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About the extension

Klaviyo API Integration for OpenCart

The Klaviyo API Integration for OpenCart extension enables seamless communication between your OpenCart store and Klaviyo, a leading email marketing and automation platform for eCommerce. This integration provides a powerful way to enhance your marketing efforts by collecting real-time customer data and automating personalized email campaigns.

With this extension, you can track customer interactions, sync profiles, and utilize Klaviyo’s robust features to create dynamic, data-driven marketing workflows. Whether you’re targeting abandoned carts, sending product recommendations, or updating customers about their order status, this extension ensures your marketing is efficient and impactful.


Core Features

  1. Customer Event Tracking: Monitor critical customer interactions, such as product views, category visits, cart additions, wishlist updates, and order placements.
  2. Customer Profile Sync:
    • Automatically create new customer profiles when they register on your OpenCart store.
    • Update profiles in real-time when account information is edited.
    • Sync newsletter subscription status with Klaviyo for targeted email campaigns.
  3. Order Data Integration: Track placed orders and order status updates to send timely confirmations, follow-ups, and notifications.
  4. Dynamic Product Feed: Export your OpenCart product catalog to Klaviyo, enabling personalized product recommendations in emails.
  5. Checkout URL with Session ID: Generate unique links that direct customers to a pre-loaded cart for a seamless shopping experience.
  6. Site Search Tracking: Capture search queries to understand customer needs better and tailor your marketing strategies.

Why Use This Extension?

  • Streamlined Marketing Automation: Automate routine email workflows like abandoned cart recovery, product promotions, and customer engagement.
  • Personalized Customer Experience: Leverage detailed customer data to send highly relevant and targeted emails.
  • Improved Sales and Engagement: Boost conversions through timely and impactful email campaigns.
  • Data-Driven Insights: Analyze customer behavior and optimize your marketing strategies using actionable insights.

How It Works

  1. Install the extension via your OpenCart admin panel.
  2. Connect your Klaviyo account using API credentials.
  3. Configure event tracking and data sync settings to match your marketing goals.
  4. Sync your product catalog with Klaviyo for dynamic content integration.
  5. Use the synced data to create and execute email workflows in Klaviyo.

About Klaviyo

Klaviyo is a top-rated email marketing platform tailored for eCommerce businesses. It provides tools to analyze customer behavior, segment audiences, and create automated workflows that enhance customer engagement and drive sales.

This documentation is designed to help you understand the capabilities of the Klaviyo API Integration for OpenCart and guide you through its setup and use. By leveraging this integration, you can elevate your email marketing strategies and achieve better results for your store.

Reference: https://help.klaviyo.com/hc/en-us/articles/115005082927-Integrate-a-Custom-Ecommerce-Cart-or-Platform

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